It’s hard putting yourself in the shoes of a new website visitor. Here’s seven shining examples of websites that are nailing their messaging - so you can copy them…

If you’re not already seeing a decline in your marketing results, there’s a good chance you will soon. Here’s what’s wrong and how to fix it…

Companies have been paying respected, recognisable people to say great things about their products for years. So why the big fuss about Influencer Marketing?…

With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales?…

The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one will sell itself.

The future of marketing is frickin’ exciting. But only if you’re cool with acronyms; VR, AR and IVI are the technologies set to transform marketing. Here's what you need to know...

Guerrilla Marketing has been misappropriated by the big brands over the last few years. However, the origins of guerrilla marketing are rooted in small, independent businesses.

As marketers, words are the essential tools of our trade. We spend our days carefully selecting the right combination of words to persuade, to inspire, to entertain and, most importantly, to sell.

How can you make your blog posts and articles stand out from vanilla SEO fodder? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.

What is marketing? It sounds like a simple enough question, but if you were to ask a thousand business owners what marketing actually is, you’d probably get a thousand different answers.

Marketing, and sales for that matter, is often maligned for being some kind of dark art that uses short term tactics to trick people into buying stuff they don’t need. But good marketing doesn’t work that way at all...

More than ever, we need to delight and surprise our customers to get the kind of rave reviews that propel your business forward. The good news is, there are two proven ways to achieve this.

The best performing websites belong to business owners who plant themselves firmly in the shoes of their customer and ignore everybody else. Does your website answer the three key questions every customer has?

As business owners, we often place a disproportionate amount of emphasis on the importance of lead generation. But 95% of marketing is about what happens after you get the sales lead.

More than ever, we need to delight and surprise our customers to get the kind of rave reviews that propel your business forward. The good news is, there are two proven ways to achieve this.