Tokyo Duck.
Tokyo Duck is a new premium underwear subscription service. Skill + Fire was selected as the launch agency for this challenger brand that is actively looking to take a swipe at Calvin Klein and other designer brands that sell mediocre products for premium prices.
Eucalyptus.
Rather than cotton, Tokyo Duck’s products are made from eucalyptus which is softer, more comfortable and more breathable - not to mention much better for the planet. (Eucalyptus only utilises a fraction of the land and water that cotton crops require.)
Positioning.
Skill + Fire helped articulate this proposition for the brand and prepare it for market. Although still pre-launch, we’re thrilled with the direction the brand is taking and are excited to take on the big boys of the designer underwear industry.
Packaging.
Over the coming months, Skill + Fire will be deploying the new brand across several executions including packaging design, full e-comm platform with direct debit functionality, plus a full press and media launch.
Website.
Skill + Fire will be designing and building a mobile first web experience that converts web visitors into paying customers in a frictionless, delightful manner. This part of the project includes a full e-comm platform with direct debit functionality, plus a full press and media launch.
