Amore Vino.

Wine brand Amore Vino, literally ‘love wine’ in Italian, came to Skill + Fire with a (great tasting) product and a name, but no brand or visual identity. The brief was to try and sum up the love that the Italians have for good wine…


Initially, the client asked for visual concepts based around romance and romantic love. We explored this concept a little before suggesting we go down a darker, more passionate route - leading us to something much more visually powerful. The client loved it.


After turning the brief on its head, we developed a visual style full of energy and passion, as well as a strong strap line ‘Passion Captured.’ Amore Vino is now selling in huge volumes nationally and features on the wine lists of some of the UK’s top restaurants.